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Current Events

Past Events
Yuru Musical Instrument Hackathon

Yuru Musical Instrument Hackathon

Jointly organised by Sony Music Entertainment (Japan) Inc., Sony India Software Centre Pvt. Ltd. and IITM Pravartak Technologies Foundation.

Theme: Making Yuru Musical Instruments that anyone can play instantly with others. A new world of music supported by Sony’s creativity.

1st Prize: 50,000 INR
2nd Prize: 25,000 INR for two teams

Read More Press Release
Yuru Musical Instrument Hackathon 2023

Yuru Musical Instrument Hackathon in Bangalore successfully completed on 11th - 12th March.

9 teams out of total 60 applicants have attended the Grand Finale to make the physical protypes of the musical instruments.

Summary video of the event is accessible here

The director of this Hackathon event in India, Anil Sasidharan from Sony India Software Centre Pvt. Ltd. commented that “We just started our journey. Hopefully we would love to organize this event every year and make it much bigger and more energized! ‘Yuru’ is the place where Creativity meets Innovation. I wish the innovative “Yuru" instrument will be born here in India."

The 1st prize won by “Chordzilla" by team “Hakuna Matata". They created a guitar instrument that enables user to play with only one finger and configuring tones using mobile App.

Award Team Name Title of Musical Instrument
Winner Hackuna Matata Chordzilla
Runner-up Sonic Squad Rhythumb Ring
Runner-up Celadon Groove Glove
Entertainment Award Impulsive Duo Sony Musical Face
KANDO Award Music Blowers Wind notes
Spresense Master Award Movsicly Movesic.ly
Accessibility Award SARGAM Air beats
Ingenious Maker Award AD harmony Musical Grip
Immortal Innovator Award JERICHO EUREKA
Sony - Winner - Chordzilla
Sony- Runner-up - Groove Glove

There are two 2nd prize winners.

a) Team “Celadon". made “Groove Glove", a wearable musical instrument to play the tones of various musical instruments with just two fingers.

Sony - Runner-up - Rhythumb Ring

b) Team “Sonic Squad" created “Rhythumb Ring" (though the prototype is unfinished), which enables user to control the musical scale with fingers by moving freely in the air.

Sony - Entertainment Award - Sony Musical Face

The entertainment award went to the most “fun" team “Impulsive Duo" for creating “Sony Musical Face" which can play music by a facial expression.

Sony - KANDO Award - Wind notes

“KANDO" award given to the most creative team brings originality, cool, “wow", went to “Wind notes" by team “Music Blowers". This team created the device that can transfer the breath to musical instrument sound.

Sony - Accessibility Award - Air beats

Accessibility award for noteworthy contribution to enhance the accessibility to music, went to “Air beats" by team “SARGAM".

They created the instrument that you can wear in your arm and play music by the light and the sound.

Sony - Immortal Innovator Award - EUREKA

“Immortal Innovator Award” by IITM went to “EUREKA” by team “JERICHO”. You can wear the switch in your finger and create sounds by pushing it.

Sony - Ingenious Maker Award - Musical Grip

“Ingenious Master Award” by SISC went to “Musical Grip” by team “AD harmony”. This device is pen-shaped, it creates sounds by the motion of writing.

Sony - Spresense Master Award - Movesic.ly

“SPRESENSE Master Award" for utilizing most of the Spresense microcomputer board by SONY went to “Movesic.ly" by team “Movsicly". They created the instrument controlling sounds by shaking stick-shaped device in the air.

The main sponsor from Sony Music Entertainment, Nozomu Kaji, chief producer, MX team, Edge Tech PJ Dept. commented “Although it was first time organizing this event on outside of Japan, I felt it was great to host this in India as in cultural, people wise. We are looking forward to do this event in other countries not only in India in future."

Thank you again for those who participated in this event, and we hope to see you again.

Ideathon - Result Announced !

Based on the evaluation of the ideas submitted by the registered Teams, the following Teams are selected for the Hackathon to be held on 11th and 12th March at Bangalore.

Title Team Name
Chordzilla Hackuna Matata
EUREKA JERICHO
Air beats SARGAM
Rhythumb Ring Sonic Squad
Groove Glove Celadon
Squeezy Slime Dime
Musical Grip AD harmony
Indian Classical music concert accompaniment Sharath Manjittaya
KeiOngaku-Pad RedGear
Movesic.ly Movesicly

Yuru Musical Instrument Hackathon

Jointly organised by Sony Music Entertainment (Japan) Inc., Sony India Software Centre Pvt. Ltd. and IITM Pravartak Technologies Foundation.

Theme: Making Yuru Musical Instruments that anyone can play instantly with others. A new world of music supported by Sony’s creativity.

1st Prize: 50,000 INR
2nd Prize: 25,000 INR for two teams

What is Yuru Musical Instrument?

Yuru Musical Instruments are musical instruments that anyone can easily play, which is planned by the World Yuru Music Association.

Overview

Engineers, people with ideas, designers, artists, musicians are all welcome to form a team consisting of 2 - 4 persons. You develop “Yuru Musical Instruments" in each team.

Yuru Musical Instrument Hackathon India 2023
  • Technical development by using below Sony devices:
    • Spresense™
    • toio™
    • MESH™
  • Participant is not only Tech person, but also performer and Artist.
  • Team to collaborate, create and demonstrate Musical Instruments for fun.
  • Demonstration and Performance are important factors for Prize.
  • Event will be conducted in 2 stages:
        Stage 1: Ideathon
        Stage 2: Hackathon
  • Team size: Min 2 members and Max 4 members

Webinar and Updates


Yuru Hackathon – Webinar-1

  • Webinar Video
    https://youtu.be/74D39YxCnPA
  • Webinar Presentation
    YURU_Hackathon_Webinar-1.pdf

More information:

  1. Frequently Asked Questions
  2. Support queries: For queries/requests, please mail to Support-YuruIndia-2023@sony.com

Glimpses of Yuru Musical Instruments


Below URLs introduce Yuru Musical Instruments created by participants during Hackathons conducted in Japan. This may be helpful for you to understand “What is Yuru Musical Instrument ?"

World Yuru Music Association – Introduction of Instrument
https://yurumusic.com/#instruments

Hackathon in Tokyo Japan (2021) – AV watch[Japanese Media]
https://av.watch.impress.co.jp/docs/series/dal/1369750.html

Hackathon in Osaka, Japan (2022) – AV watch [Japanese Media]
https://av.watch.impress.co.jp/docs/series/dal/1428991.html

Event Overview


Read More Press Release
Sony India Software Centre Co-sponsors Yuru Musical Instrument Hackathon 2023

  • Engineers, people with creative ideas, designers, artists, musicians are all welcome to form a team consisting of minimum 2 and maximum 4 persons.
  • Each team is expected to develop “Yuru Musical Instruments" “Yuru" generally means fun, free, generous, flexible, easy to approach etc. in Japanese.

Bangalore, 12th January 2023: Sony India Software Centre Pvt. Ltd. in association with World Yuru Music Association are organizing “Yuru Musical Instrument Hackathon 2023" in India. It is expected to take place in the 2nd week of March,2023 in Bangalore. Engineers, Designers, Artists, Musicians, people with creative ideas can all participate and form a team. With the idea of "giving everyone the pleasure of playing musical instruments" participants is invited to develop "Yuru Musical Instruments". This will be a competition and the winning teams will be awarded with cash prizes. The teams can create any instrument they would like to play music on.

Anyone above 18 years old from anywhere can participate in producing music regardless of gender or ability.The team will consist of minimum 2 and maximum 4 persons. Each team is expected to develop a “Yuru Musical Instruments". "Yuru Musical Instruments" are casual instruments creatively designed for playing music by novice for fun and entertainment. These instruments may include electronic, acoustic, or nontraditional components. Under Sony’s Purpose to "Fill the world with emotion, through the power of creativity and technology," various Sony’s Projects support this event and Sony group companies will provide devices like, MESHTM, toioTM, SPRESENSETM, etc. to the teams shortlisted for the Hackathon. For example, SPRESENSETM is a compact board computer that combines low power consumption with a GPS reception function and a high-resolution audio codec, and it is possible to develop unique music instruments (https://developer.sony.com/develop/spresense/). Each team can use the devices freely to give shape to their ideas presented in the Ideathon and create unique Yuru Musical Instrument.

The Ideathon will be conducted online with no limitation on the participants. 10 teams from this Ideathon will be shortlisted for the Hackathon which is to be conducted in Bangalore. Participants will have to showcase the Yuru Musical Instrument developer and perform on stage using the same to the judges in person. Judges of the event will be Experts from Sony, IIT Madras Pravartak Technologies Foundation. The winner will be awarded with Rs. 50,000 and the next 2 winners will be awarded with Rs. 25,000 each.
For online registration, the participants can visit https://www.sonyindiasoftware.co.in/events.html.
This event is sponsored by EdgeTech Project Department, Sony Music Entertainment (Japan) Inc., Co-sponsored by Sony India Software Centre Pvt. Ltd., Sony Semiconductor Solutions Corporation., Sony Group Corporation and IIT Madras Pravartak Technologies Foundation. In Cooperation with: MESH project, Sony Marketing Inc., toio Project, Sony Interactive Entertainment.

Tomohiro Sawada, representative of the World Yuru Music Association said, “There are people all over the world who are not familiar with playing musical instruments. That's why I want to spread the activities of the "World Yuru Music Association" all over the world. This India Hackathon will be a big step in that direction.I look forward to the unexpected invention of musical instruments"!

Nozomu Kaji, Chief Manager, EdgeTech Project Department, Digital Innovation Group, Sony Music Entertainment (Japan) Inc. said “I'm excited that the Yuru Musical Instrument Hackathon, which was held in Tokyo in 2021 and Osaka in 2022, will finally expand overseas, but I'm excited to hear that there are many people in India who love entertainment, especially music. I am looking forward to seeing the "Yuru" that everyone in India has in mind".

Masayuki Toriumi, Managing Director, Sony India Software Centre, Bangalore, India said “We are delighted to conduct Yuru Musical Instrument Hackathon 2023, for the first time, in India. It is very much in line with Sony’s Purpose. It has been our constant endeavor to develop, promote and propagate Sony’s Vision, Values and Purpose in India. With the support of various Sony Group entities and IITM Pravartak Technologies Foundation, we are delighted to announce this event and except a large participation from all creative people, who wish to embark of this journey of Innovation with us."

Dr. V. Kamakoti, Director of IIT Madras said “IITM Pravartak Technologies Foundation is glad to partner with Sony India Software Centre and Sony Music Entertainment (Japan) Inc. in this Yuru Musical instrument Hackathon 2023 in India. In line with our theme of establishing technology leadership in Sensors, Networking, Actuators and Controls Systems, this musical instrument hackathon will provide the participants with a unique opportunity to explore state-of-the-art sensors and electronic devices. Participants can design novel musical instruments during this hackathon using creativity and innovation."

Message from Harumi Asai, General Manager, Brand Collaboration Group, Corporate Communications & Brand Strategy Department, Sony Group Corporation said “Yuru Music is an initiative that is full of opportunities to create new and diverse music and instruments for everyone and is supported by various Sony Group companies. Under Sony's Purpose of “Fill the world with emotion, through the power of creativity and technology", our goal is to create unique entertainment experiences, supported by Sony technologies, that move and inspire people. Sony is pleased to be a sponsor of the Yuru Musical Instrument Hackathon 2023 in India, a country rich in history and culture, and we look forward to seeing the innovative ideas and creative collaborations from this initiative."

World Yuru Sports Association, a general corporation association, having its head office in Tokyo, has established “World Yuru Music Association" (https://yurumusic.com) where anyone can participate in producing music and can start playing ‘Yuru Musical Instruments’ from anywhere and play or sing in a chorus and enjoy the world of music.

Samavedan 2021

LAUNCH OF SAMAVEDAN 2021 IN PARTNERSHIP WITH IIT Madras Pravartak Technologies Foundation

Here is a great opportunity for you to showcase your technical competencies and make a difference.

We are pleased to announce that we are launching a Grand Challenge Competition, jointly organized by Sony India Software Centre and IIT Madras Pravartak Technologies Foundation Pravartak, based on Sony’s SPRESENSE board. The event is called SAMVEDAN 2021 - "Sensing Solutions for Bharat" which is open for all Indian citizens.

Participants can join as teams of up to 3 members and have 200 days to develop a world class sensing solution.

Read More
Samavedan 2021 Grand Challenge Competition

LAUNCH OF SAMAVEDAN 2021 IN PARTNERSHIP WITH IIT Madras Pravartak Technologies Foundation

Here is a great opportunity for you to showcase your technical competencies and make a difference.

We are pleased to announce that we are launching a Grand Challenge Competition, jointly organized by Sony India Software Centre and IIT Madras Pravartak Technologies Foundation Pravartak, based on Sony’s SPRESENSE board. The event is called SAMVEDAN 2021 - "Sensing Solutions for Bharat" which is open for all Indian citizens.

Participants can join as teams of up to 3 members and have 200 days to develop a world class sensing solution.

For more details and to apply for participation, visit the "Samvedan 2021" contest website before July 31.

More information:

  • Spresense developer website
  • Spresense developer documentation
  • https://www.sony-semicon.co.jp/e/info/2021/2021070701.html
  • https://developer.sony.com/posts/grand-challenge-competition-with-spresense/
Press Release from Ministry of Science &Technology:
  • https://pib.gov.in/PressReleseDetail.aspx?PRID=1734357
Read More
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Personal Data Protection Policy

Introduction

Your privacy is important to us. We believe it is important for you to know what personal data we, Sony India Software Centre Pvt Ltd (“SISCPL" or “we"), collect from you, why we collect it, how we use, process, disclose, manage and handle personal data which is subject to the applicable laws in India. Please read this Policy carefully. By accessing our website, or any of our social media accounts comprising of Facebook, Twitter, Instagram, YouTube, LinkedIn etc. (hereafter referred to as SISCPL’s social media accounts in general), using any services provided by SISCPL, submitting any information to us, or otherwise showing your agreement thereon, you will be deemed to have agreed and explicitly consented to the terms of this Privacy Policy.
SISCPL reserves the right to amend, alter, change or modify this Policy at any time without prior notice. Any amendment, alteration, changes or modification will be posted from time to time on our website. Subject to your rights under any applicable laws, you agree or shall be deemed to agree to be bound by any of such amended, altered, changed or modified Privacy Policy by continuing to access our website, using any services provided by Sony, using any services provided by SISCPL, submitting information to us, or otherwise showing your agreement thereon.
  1. Personal Data
    1. In this Policy, “Personal Data" would mean and include any data, whether true or false, which can be related to a specific identifiable natural individual, whether such individual is identifiable from the data itself, or from other information which is available to us.
    2. Examples of Personal Data include your name, Identification numbers, location data, an online identifier or one or more factors specific to your physical, physiological, genetic, mental, economic, cultural or social identity.
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    1. SISCPL may collect your Personal Data in several different ways. Please take care when submitting information to us, in particular when completing free text fields or uploading documents and other materials. Some of our services are automated and we may not recognize that you have accidentally provided us with incorrect or sensitive information.
    2. We may collect the following Information when you apply for any job posting or asking for generic queries.
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    4. You should ensure that all Personal Data submitted to us is complete, accurate, true and correct. Failure on your part to do so may result in our inability to provide you with the services you have requested.
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  3. Purpose of Collection, Use and Disclosure of Your Personal Data
    1. We use your Personal Data for different types of purposes as given below.
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    1. SISCPL will take appropriate and commercially reasonable technical, physical, and administrative measures to protect any Personal Data it possesses or controls from misuse or accidental, unlawful or unauthorised destruction, loss, alteration, disclosure, acquisition or access in accordance with the applicable Laws.
    2. SISCPL does not share your Personal Data with any third parties for marketing purposes without seeking your prior permission.
    3. Subject to the provisions of any applicable law, we would however like to inform you that we utilize or share your Personal Data for the above purposes within:
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  5. Retention of Personal Data:
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    1. In order to improve our services to you, we sometimes use automated tracking devices such as a “cookie". A cookie is a small amount of data that our web server sends to your web browser when you visit certain parts of our website and the use of which is intended to assist our understanding of your interest in our website. We may use the cookies to personalize the content, recommendations, advertisements and communications delivered to you so that they are more relevant to you and your interests. Please note that the cookies do not personally identify users although they do identify a user’s browser. You can always choose to disable cookies from being stored on your computer by changing your browser settings. Disabling cookies however, may result in a limited experience of our functionality and services and in some cases may mean that we are unable to provide you with the services, or parts of the services, that you have requested.
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    1. If you have any further questions or concerns regarding Data or this Policy, please reach out to us at SISC.PIC@sony.com
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